Case Study: Hypercell Games achieves 30% revenue growth with Adjust

Adjust helps Hypercell Games increase revenue by 30% with pLTV and visualized data trends

Hypercell Games, a Riga-based mobile game studio shifting toward evergreen puzzle titles to extend user lifespans (notably scaling Garden Balls to 10M players), needed more reliable, low-latency lifecycle tracking and richer attribution data to speed decisions, improve UA optimization, visualize cohorts for stakeholders, move to predictive LTV, and do it all affordably.

Adjust provided Measure Suite, Datascape and a beta pLTV feature (forecasting 30- and 60-day LTV from just two days of data) plus hands-on support. The result: decision turnaround shortened by one day, 17% of budget saved by cutting poor campaigns, overall revenue up 30%, Garden Balls promotion costs down 40% and its revenue up 23%, enabling more efficient scaling and experimentation.

Hypercell Games

Jurijs Saveljevs

Chief Technology Officer