Case Study: Dagangan achieves 24x ROAS growth with Adjust

Adjust helps Dagangan increase ROAS 24x

Dagangan, an Indonesian e-commerce company serving smaller towns and villages, needed a better way to measure the performance of its digital marketing and improve profitability. Without a mobile measurement partner, Dagangan struggled to attribute installs and identify users who would make a first in-app purchase, making it difficult to optimize ROI across its campaigns.

Dagangan implemented Adjust’s mobile app attribution, ROI measurement tools, and raw data reports to track user journeys, ad spend, and LTV more accurately. With Adjust, Dagangan gained clearer funnel visibility, improved influencer campaign analysis, and significantly optimized marketing efforts, increasing ROAS 24x across paid initiatives.

Dagangan

Dira Illanoor

Digital Marketing Strategist