Case Study: Texowave achieves 30% revenue growth with Adjust

Adjust helped Texowave grow revenue ROAS by 30%

Texowave is an Ahmedabad-based mobile app developer (founded 2015) with 30 apps, 2 million users and about 100,000 daily active users. The company lacked reliable revenue tracking and attribution—especially for search and Google Ads—so campaigns underperformed and Texowave couldn’t confidently allocate or scale marketing spend.

Adjust provided end-to-end mobile measurement and analytics, helping Texowave identify and scale top-performing campaigns while shutting down losers. The result: a 150% lift in ROAS on their best campaign, overall revenue growth of 30%, ROAS up 30%, and a 25% improvement in marketing efficiency, enabling Texowave to scale budgets and plan further growth.

Texowave

Anil Devani

Founder