Case Study: INDIEZ achieves 20% more installs and 50% higher ROAS with Adjust

Adjust helped INDIEZ increase app installs by 20% and improve ROAS in their primary market by 50%

INDIEZ, a Vietnam-based mobile game production and publishing company, needed better visibility into the user journey, campaign performance, and fraudulent traffic across its seven games. To solve this, INDIEZ worked with Adjust and its Datascape, raw data, and Fraud Prevention Suite to analyze campaign data more deeply and identify legitimate traffic sources.

With Adjust, INDIEZ centralized reporting, built custom metrics, and used fraud detection to filter bad traffic and make faster budget decisions. The results included a 50% increase in ROAS in the US, a 20% increase in installs for Car Parking 3D, and a 40% increase in ad spend for that game while still hitting its target ROAS.

INDIEZ

Lan Nguyen

Chief Executive Officer