Case Study: Halbestunde achieves 140% more iOS installs and 400% revenue growth with Adjust

Adjust and REPLUG helped sheet music reader app Halbestunde increase iOS campaign installs by 140% and revenue by 400% with the 6-bit conversion value model

Halbestunde, a sheet music reader app for musicians of all skill levels, struggled to accurately measure and optimize iOS campaigns after iOS 14.5. With limited visibility into SKAdNetwork performance and scattered data across multiple sources, the team needed a clearer conversion value strategy and a more reliable way to track early user acquisition and subscriptions using Adjust.

To solve this, Halbestunde worked with Adjust and REPLUG, using Adjust’s Conversion Hub to build a 6-bit conversion value model and establish a stronger SKAN measurement framework. With this setup, Adjust and REPLUG helped Halbestunde increase SKAN installs by over 140%, grow revenue by 400% in the past year, and gain better visibility into Apple Search Ads to optimize iOS marketing decisions.

Halbestunde

Breno Pessoa

Chief Marketing Officer