Case Study: SweetWater Brewing Company Refreshes Its Brand Identity with Adjective & Co.

Sweetwater Brewing Company launches a new brand campaign with Adjective & Co. in 2 weeks

Sweetwater Brewing Company, a craft brewery founded in Atlanta, wanted to connect with a new generation of beer drinkers while staying true to its laid-back, outdoor roots. They partnered with the vendor Adjective & Co. for a comprehensive brand refresh.

Adjective & Co. developed a new brand identity and campaign centered on the rallying cry “Let’s Float!” This included brand strategy, design, merchandise, and a full suite of campaign assets. The updated look retained the brand's authentic spirit, successfully inviting consumers to embrace a relaxed state of mind. The Senior Brand Manager at Sweetwater highlighted Adjective & Co.'s extreme dedication, creativity, and professionalism throughout the process.

Sweetwater Brewing Company