Case Study: New York Islanders energize fans and boost season ticket sales with Adjective & Co.

New York Islanders celebrate 50th anniversary with Adjective & Co.

The New York Islanders, a professional hockey team with a storied history and a dedicated fanbase, sought to energize their supporters and drive season ticket sales. They partnered with Adjective & Co. to develop a comprehensive campaign that would resonate with both diehard fans and newcomers.

Adjective & Co. developed a multi-faceted 50th-anniversary brand identity for the Islanders, which included digging into team archives, designing a new third jersey, creating merchandise, and launching social media and motion design campaigns. The vendor's work successfully captured the spirit of Long Island pride and was deployed across the entire season, from the first puck drop to the final game.

New York Islanders