Case Study: Hormel Foods achieves a faster, more scalable website with Adjacent

Hormel Foods boosts recipe page load speed 7x with Adjacent

Adjacent partnered with Hormel Foods to tackle a major website evolution for the consumer-facing brand. The challenge was to create a unified platform that could effectively manage and present a vast amount of information, including over 200 products and 800 recipes from 19 unique brands, while also addressing issues with slow page loads and a cumbersome backend updating process.

The solution involved building a WordPress Multisite that provided a centralized editing experience and synced with Hormel's product information management system. Adjacent dramatically increased page speed, making the recipe search page load seven times faster, and created a flexible, expressive design system. This resulted in a highly functional and on-brand marketing platform that streamlined operations and improved the experience for both editors and consumers.

Hormel Foods