Case Study: Eurotunnel boosts loyalty program engagement with Adictiz

Eurotunnel boosts loyalty engagement with Adictiz and 42.1% visitor-to-member conversion

Eurotunnel sought to reinvigorate its LeShuttle Freight Club loyalty program by creating a recurring touchpoint to boost member engagement and recruitment. They partnered with the vendor Adictiz to implement a gamified marketing solution using an interactive platform.

Adictiz designed a Match 3 game campaign that combined instant wins with a sweepstakes to drive member interaction. The solution successfully achieved a 42.1% conversion rate from visitors to registered members. Participants played an average of 3.5 games each, with an average session duration of over 8 minutes, demonstrating significant engagement and retention for Eurotunnel.

Eurotunnel