Case Study: Sephora builds audience loyalty with Adictiz

Sephora strengthens audience loyalty with Adictiz as 61% of French people see Mother’s Day as important

The customer, Sephora, sought to build greater audience loyalty, particularly around family-centric events like Mother’s Day. They partnered with the vendor Adictiz to utilize its gamification platform, specifically engaging with game mechanics like Megajump and Swiper.

Adictiz implemented a fully customized Mother’s Day campaign featuring an original gamezone where users could interact and express preferences. This solution allowed Sephora to spend quality time with their audience and gain deeper insights into customer needs. The measurable results included strengthening the emotional connection with the audience and generating qualified leads, as part of a strategy to consolidate audience loyalty effectively.

Sephora