Case Study: Sephora boosts revenue and conversion with Adictiz

Sephora generates €270k in revenue with Adictiz

Sephora aimed to boost its web traffic and online sales by increasing conversion and acquisition. The company partnered with the vendor Adictiz to implement a gamification solution to meet this challenge.

Adictiz implemented an interactive campaign for Sephora based on "catch them all" mechanics that distributed promo codes. This solution generated €270k in revenue from the game, drove over 2,400 direct orders, and acquired 10.9k new leads with a 72.8% opt-in rate, establishing it as a powerful engine for immediate conversion.

Sephora