Case Study: BZB boosts summer traffic and acquisition with Adictiz gamification

BZB boosts engagement to 80% with Adictiz

BZB sought to boost its summer traffic and data acquisition by creating a more interactive and immersive customer experience. To meet its objectives of retention, community management, and driving purchase intent for its new catalog, it partnered with the gamification vendor Adictiz.

Adictiz implemented a "Summer Explorer" Mystery Word game that combined a major sweepstakes with instant win prizes. This solution successfully turned gamification into a powerful driver of immediate conversion for BZB. The campaign achieved an 80% engagement rate and resulted in tens of thousands of games played, significantly boosting summer traffic and maximizing sales with an exceptional conversion rate.

BZB