Case Study: RENÉE Cosmetics achieves 3x ROAS and 120% revenue growth with AdHelp.io

RENÉE Cosmetics Massive Growth in Revenue and ROAS Through Google Ads

RENÉE Cosmetics, an Indian makeup brand focused on cruelty-free and FDA-approved products, struggled to get meaningful results from Google Ads and was seeing very low ROAS. In March 2022, the company turned to AdHelp.io for help growing online sales and driving revenue through Google Ads, with a target ROAS of at least 2.

AdHelp.io analyzed RENÉE Cosmetics’ books, inventory, numbers, and past campaign performance, then applied Google Ads best practices and ongoing optimization. The results improved quickly: ROAS rose from 1.7 in March to 2.1 in April and then to 3 in May, while revenue increased by 93% in April and 120% in May.

RENÉE Cosmetics