Case Study: Kingdom of Lashes boosts Google Ads revenue with AdHelp.io

Kingdom of Lashes Revenue Gains Through Google Ads

Kingdom of Lashes, an Indian brand selling human and mink hair lashes, was struggling to reach its target audience despite having quality products. Its Google Ads campaigns were poorly optimized, leading to wasted budget on clicks that did not convert. AdHelp.io was brought in to help improve performance and revenue from the ad channel.

AdHelp.io took over Kingdom of Lashes’ Google Ads account, analyzed the account to identify the causes of low conversion, and optimized keywords while adding more relevant search terms to improve visibility. The changes drove a 79% quarter-over-quarter revenue increase and lifted ROAS from 3.39 to 4.36, a 28% improvement.

Kingdom of Lashes