Case Study: Modkat (cat litter-box e‑commerce) achieves 70% sales growth and 30% lower CPC with AdHawk

Modkat Wanted to Cut Ad Spend in Half and Increase Revenue, Adhawk Delivered.

Modkat, a direct-to-consumer maker of innovative litter boxes and accessories, faced the challenge of cutting its digital advertising budget in half while maintaining the same sales revenue and reaching new customers. They partnered with AdHawk to manage their e-commerce advertising, primarily running and optimizing Google and Facebook Ads.

AdHawk delivered a hands-on/hand-off account management approach—regular calls with account managers and full management of Facebook and Google campaigns—which drove clear results: sales rose 70% from Facebook and 60% from Google, cost-per-click fell 30%, and conversion rate improved 30%. With AdHawk’s support, Modkat expanded from a single product to a full product line and grew their online presence and revenue while lowering ad spend.

Modkat

Brett Teper

Co-Founder