Case Study: K Series Parts achieves 600% return on ad spend with AdHawk

K-Series Auto-parts Dealer Wanted to Grow Annual Sales, AdHawk Hit Their 2017 Sales Goal in 8 Weeks

K Series Parts, an e-commerce retailer specializing in Acura K‑Series parts, was struggling to optimize its Google Product Listing Ads (PLAs) and reach its year‑end sales goals. Instead of hiring an expensive agency, K Series Parts turned to AdHawk and its AdHawk software to gain better visibility and control over PLA performance.

AdHawk ran an account strategy session and a quick 15‑minute setup, then provided a real‑time analytics and automation dashboard that let the K Series Parts team self‑manage and rapidly optimize campaigns. The results were dramatic: 755% increase in conversions, 600% return on ad spend, and a 120% year‑over‑year sales increase by the end of Q1 2017, while cost per acquisition fell—outcomes K Series Parts attributes directly to AdHawk.

K Series Parts

Chris Dye

Chief Executive Officer & President