Case Study: Nomad lowers Google Ads CPA by 75% and achieves net-positive ROAS with AdHawk

For 15 Straight Months, Nomad’s AdWords Account Was a Money-bleeding Venture. AdHawk’s Tips Engine Returned 100% of Losses With Half the Budget

Nomad, an e‑commerce maker of practical, minimalist tech products, was struggling to get profitable results from Google Ads despite trying software, agencies, and Google’s in‑house team. Nomad’s head of growth, Chuck Melber, was barely breaking even and lacked bandwidth to manage complex campaign data, so they turned to AdHawk and its AdHawk Assistant service to find a simpler, more effective solution.

AdHawk’s Assistant provided a 20‑minute onboarding and then used an algorithm to monitor Nomad’s Google Ads daily and deliver one‑click optimization tips. Within three months Nomad reached break‑even, and by nine months they achieved net positive ROAS and cut their Google Ads CPA by 75%, a turnaround AdHawk’s technology and guidance directly enabled.

Nomad 

Chuck Melber

Chief Marketing Officer