Case Study: Sock Fancy achieves 6x more sales for 37% less with AdHawk

E-Commerce Shop Sock Fancy Boosts AdWords Conversions by 6x with AdHawk

Sock Fancy, a subscription sock company founded by Stefan Lewinger, was struggling to optimize Google AdWords—facing low conversion rates and high customer acquisition costs. They turned to AdHawk and its AdWords optimization platform (including AdHawk’s aggregate API) to help surface insights from their account data and simplify campaign management.

AdHawk integrated quickly, analyzed historical performance, and delivered daily, actionable recommendations—then programmatically implemented approved bid, budget and keyword changes. As a result, AdHawk helped Sock Fancy increase monthly conversions sixfold and reduce cost per acquisition by 27%, speeding up campaign work and producing savings that effectively pay for the service.

Sock Fancy

Stefan Lewinger

Chief Executive Officer