Case Study: Meta achieves 567% more conversions and 51% lower CPA with AdHawk Managed Services

AdHawk Helped Meta Find Their Perfect Audience, Driving More Conversions in 1 Month Than the Previous 7

Meta, a B2B marketing software provider in Iowa City, Iowa, faced difficulty generating qualified leads from Google Ads (Remarketing, Display, and Search) because their team lacked dedicated SEM expertise. To address wasted ad spend and improve campaign performance, Meta turned to AdHawk and adopted AdHawk’s reporting dashboard and AdHawk Managed Services.

AdHawk deployed its reporting tools plus a dedicated digital advertising team through AdHawk Managed Services to optimize campaigns and strategy. In the first three months, Meta drove 567% more conversions than in the previous seven months combined, cut average cost per conversion by more than 51%, and achieved a 54% lower CPA on Search, while also improving lead quality.

Meta

Paul Kos

Demand Generation