Case Study: FloorForce achieves 50% reduction in cost-per-lead and 61% higher conversion rates with AdHawk

AdHawk Applied Machine Learning to Optimize the Flooring Industry's Largest Digital Marketing Agency's Data at Scale

FloorForce, a U.S. digital marketing company focused on bringing the floor covering industry online, faced a common challenge: independent flooring retailers weren’t getting traction with Google Ads and lacked the in-house AdWords expertise to convert search visibility into customers. To close that gap, FloorForce partnered with AdHawk for Google Ads management and ad creation, reporting, and optimization tools.

AdHawk implemented targeted Google Ads campaigns, built custom tools integrated with FloorForce’s CRM, and streamlined ad operations for account managers. The results were measurable: visitor conversion rates rose 61%, AdHawk’s ads outperformed industry click‑through rates by 25%, conversions per dollar doubled, cost per lead fell by 50%, and account managers could handle 18% more clients — a success that culminated in AdHawk acquiring FloorForce.

FloorForce

John Weller

Founder