Case Study: adidas achieves over €2 million in annual savings with Adgistics

Total Annual Cost Savings in Excess of €2 Million

Adidas, the global sportswear manufacturer, struggled to keep marketing communications consistent across its network of subsidiaries, distributors, and licensees. Its old paper- and people-based process led to advertising inconsistencies, higher costs, and copyright compliance risks, especially for celebrity-heavy campaigns. Adgistics helped by providing the Adidas Brand Centre, a single platform for authorised marketeers to access and order localised campaign materials.

With Adgistics, Adidas gained a web-based, brand-compliant system that is easy to use across markets without specialist training. The solution removed duplicated and incorrect advertisements, centralised fulfilment across more than 50 markets, and delivered annual cost savings of over €2 million, while allowing coordination staff to be reduced or reassigned.

Adidas

John van Tuyll

Global Advertising