Case Study: Ford achieves significantly increased on-brand communications with Adgistics Brand Centre

The Ford Brand Centre is Highly Valued by Dealers Significantly Increases on-brand Communications

Ford needed a faster, more efficient way to keep dealer communications consistent with national advertising. Previously, its UK network relied on fax-back forms and a fully staffed artwork studio, which was costly and cumbersome and led some dealers to create off-brand materials.

Adgistics provided the web-based Ford Brand Centre/Dealer Xpress solution, allowing dealers to create and personalize on-brand templates in minutes. The system now produces over 1,000 customized items each month, has significantly increased on-brand communications, and gives Ford real-time insight into dealer activity while delivering significant cost savings.

Ford

Helen Smith

Advertising and Sponsorship Specialist