Case Study: RICS achieves global brand consistency with Adgistics Brand Centre

Redefining Brand Identify on a Global Scale a Consistent Brand Portrayal with an Immersive, Intuitive Experience

RICS, the independent professional body for land, real estate, construction and infrastructure standards, needed a way to maintain a strong, consistent global brand across more than 125,000 accredited professionals and offices worldwide. Adgistics provided the RICS Brand Centre to create a single point of reference for brand templates, guidelines and assets, helping reduce duplication and improve consistency across markets.

Adgistics implemented a user-friendly Digital Asset Management system and artwork automation within the Brand Centre, enabling faster template updates, better collaboration and fewer errors. The result was greater cohesion and transparency for RICS, with more than 600 users worldwide producing over 100 high-resolution campaign adaptations each month, while also lowering marketing costs and strengthening brand consistency.

RICS

Claire Corlett

Brand Development Manager