Case Study: Network Rail achieves greater brand consistency and operational efficiency with Adgistics Brand Centre

Increase Cost Efficiency, Timeliness & Accuracy

Network Rail needed a better way to support the rollout of its brand redesign across 18 major UK stations, as its existing web-based system was not sufficient for consistent brand use or clear communication. Working with Adgistics and its brand agency, The Partners, Network Rail adopted a Brand Centre to improve understanding, uptake, and day-to-day use of its new identity and guidelines.

Adgistics developed a secure online brand asset management system for Network Rail that centralized brand materials, gave authorised users editing control, and let station teams quickly create on-brand posters and collateral. The result was improved efficiency, transparency, and consistency, with measurable gains in cost efficiency, timeliness, accuracy, and ROI, plus additional cost savings and stronger passenger engagement.

Network Rail

Catherine Rowson

Marketing Services Specialist Government & Corporate Affairs