Case Study: Pentland Group achieves global brand consistency and asset control with Adgistics

Efficiency & Cost Savings Whilst Ensuring Brand Consistency

Pentland Group, a global brand management company with 2,000 employees and 15 offices worldwide, needed a more efficient way to manage and share brand materials across its diverse portfolio of sports, outdoor, and fashion brands. The company turned to Adgistics and its Pentlandtoolbox.com Brand Centre to support its group re-branding and improve global access, engagement, and consistency.

Adgistics implemented Pentlandtoolbox.com as a flexible, user-friendly brand asset management system for sharing thousands of logos, templates, guidelines, and multimedia assets worldwide. The result was greater cohesion across Pentland Group’s materials, 24/7 access, stronger control over asset sharing, and audit trails for thousands of brand assets, while also enabling Adgistics to extend similar Brand Asset Management systems to brands such as Berghaus, Lacoste Chaussure, and Speedo.

Pentland Group

Gloria Goldstein

Director of Marketing Services