Case Study: Brown-Forman achieves global brand management control with Adgistics Brand Centre

Brown-Forman - Customer Case Study

Brown-Forman, one of the largest American-owned companies in the spirits and wine business, needed a better way to manage global brand assets and communications across more than 4,000 employees while staying compliant with varying regulations by country. The company wanted tighter control over who could access and use materials, along with a more efficient creative workflow, and turned to Adgistics and its Brand Centre solution.

Adgistics implemented the Brand Centre with layered security permissions, giving Brown-Forman control over what users can see and do based on role, plus tools like on-the-fly image resizing and brand-specific blog functionality. The result was a more streamlined global brand management process that helped Brown-Forman protect brand equity, support individual brand storytelling, and improve efficiency across its international teams.

Brown-Forman

Shelley Schippert

Studio & Technology Manager