Case Study: University of Manchester boosts awareness for new courses with Adgen and WeAre8

University of Manchester boosts course awareness with Adgen and a 3% CTR

The University of Manchester faced the challenge of promoting two new courses, Global Development and Environmental Management, within a highly competitive undergraduate recruitment landscape and a limited budget. They needed to efficiently reach a niche audience of prospective students who were specifically interested in sustainability and global issues. Adgen identified and implemented a campaign using the WeAre8 social platform to meet these specific targeting and budgetary requirements.

Adgen's solution leveraged WeAre8's ethically-focused platform to connect with a highly aligned, unduplicated audience. The campaign successfully drove awareness and engagement, yielding a 3% click-through rate for the Global Development course and a 2% click-through rate for Environmental Management. Post-campaign questionnaires revealed that 75% of viewers wanted to learn more about the Global Development course and 80% wanted to learn more about the university after watching the ad, providing the University of Manchester with valuable insights for future strategy.

University of Manchester