Case Study: Cardiff Metropolitan University boosts student recruitment and lowers delivery costs with Adgen

Cardiff Metropolitan University boosts conversions 60% with Adgen

Cardiff Metropolitan University, a post-92 institution, needed to meet student recruitment targets during the busy Clearing period while also improving delivery costs. The university enlisted Adgen to address this challenge.

Adgen performed an in-depth audit, fixing legacy tracking issues by migrating systems to GA4 and repairing tracking pixels. Armed with new data, the team implemented fresh creative tests and identified new channel opportunities. Adgen's efforts delivered over 50% of the university's conversions during Clearing, achieving a 60% YoY conversion growth on Google ads and a cheaper CPC while significantly contributing to the university's growth targets.

Cardiff Metropolitan University