Adgen
11 Case Studies
Case Study: Birmingham City University boosts UCAS event visibility with Adgen’s AI hologram
A Adgen Case Study
Birmingham City University makes UCAS Birmingham 2025 unmissable with Adgen’s AI hologram
Birmingham City University faced the challenge of standing out among hundreds of institutions at the UCAS Birmingham 2025 exhibition. Their goal was to increase visibility and create meaningful engagement with prospective students. To achieve this, they partnered with Adgen to develop a radically different and memorable activation.
Adgen implemented a UK higher education first: a life-sized, AI-powered holographic avatar integrated with ChatGPT. This immersive unit drew massive attention, acting as a magnet for students and facilitating deeper conversations. The solution successfully made the university unmissable, generating high levels of intrigue and engagement, which Adgen followed up on to promote upcoming open days.
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