Case Study: Birmingham City University boosts Clearing awareness and enquirers with Adgen

Birmingham City University boosts impressions by 121% with Adgen

Birmingham City University wanted to bolster its early Clearing campaign by increasing awareness, growing its social media audience, and driving sign-ups for its online content hub. The university enlisted Adgen to help diversify its offering and amplify its message to prospective students.

Adgen introduced an influencer marketing strategy, partnering with four local influencers to create engaging content on TikTok, Instagram, and YouTube. The campaign also featured a webinar series headlined by an influencer. This solution exceeded impression goals by 121%, generated 2.3k enquirers via CRM, and won a Best Content-Led campaign award.

Birmingham City University