Case Study: Yapı Kredi boosts campaign performance with Adform

Yapı Kredi cuts CPA, CPS and CPM with Adform

Yapı Kredi, a leading financial institution in Turkey, faced a significant challenge for its digital onboarding campaign. Strict banking regulations prevented the use of standard tracking pixels and postbacks, which made it impossible to track conversions and optimize their campaign effectively. This limitation hindered their work with vendor Adform, as the necessary data for their Cost-per-Acquisition algorithm was unavailable.

Adform implemented a solution by collaborating with Yapı Kredi's mobile analytics partner, Adjust. They used a detailed UTM structure and manual optimization strategy to gain actionable insights from the available click data. This allowed for real-time campaign refinements based on performance. As a result, Adform helped Yapı Kredi exceed expectations, achieving a decrease in cost-per-acquisition, cost-per-session, and cost-per-thousand impressions, alongside higher click-to-install and conversion rates.

Yapı Kredi