Case Study: Yapı Kredi reduces ad campaign carbon emissions with Adform and Scope3

Yapı Kredi cuts ad emissions with Adform in A/B test

Yapı Kredi, a leading Turkish bank with a strong commitment to sustainability, faced the challenge of aligning its digital advertising efforts with its environmental goals. The bank needed a strategy to significantly reduce carbon emissions from its online campaigns without compromising their performance. To address this, Yapı Kredi partnered with vendor Adform to utilize its carbon reduction feature powered by Scope3.

Adform implemented its carbon reduction solution for Yapı Kredi's campaigns and conducted a pioneering A/B test. The results showed a significant decrease in both grams of CO2 per thousand impressions and total emissions, while also increasing ad viewability. This demonstrated that Adform's solution successfully reduced the environmental impact of the bank's advertising while maintaining its effectiveness.

Yapı Kredi