Case Study: Yango drives stronger awareness, traffic and sales with Adform and Audience360

Yango boosts website traffic and sales with Adform

Yango, an Australian media agency, faced a challenge for their client BYD in disrupting the auto market. They needed to build brand awareness and drive sales quickly, but their initial approach of using broad third-party data and limited first-party data was limiting and resulted in exhausted audiences. They partnered with Adform and its ID Fusion identity solution to diversify their targeting capabilities and extend reach across devices and cookieless environments.

By leveraging high-value audience data from Audience360 via the Adform platform, Yango implemented a sophisticated cross-channel strategy. Using Adform's ID Fusion to unify user identities, they precisely targeted in-market auto intenders across all devices. This solution drove a substantial uplift for BYD, resulting in a significant increase in website users, a growth in display engagement rate, a surge in year-over-year brand awareness, and 8% of exposed audiences booking a test drive.

Yango