Case Study: Wolt boosts brand recall with Adform's regionally targeted CTV campaign

Wolt boosts future consideration in the top 10% of Happydemics studies with Adform

Wolt, a leading local commerce service, faced the challenge of ensuring its hyperlocal advertising strategy in Germany delivered tangible results and reached the right viewers with regionally relevant ads. To address this, they partnered with Adform to execute a precise Connected TV (CTV) campaign.

Adform provided access to premium CTV inventory through its integration with Magnite, enabling Wolt to run geo-targeted deals in major German cities. The solution resulted in a significant lift in brand metrics, including a top-performing increase in audience consideration and purchase intent. The campaign also achieved a high video completion rate, demonstrating the effectiveness of the partnership with Adform.

Wolt