Case Study: Volkswagen Sweden achieves precise EV audience engagement with Adform

Volkswagen Sweden reaches electric car owners with Adform’s audio campaign

Volkswagen Sweden, facing economic uncertainty and a downturn in new car sales, needed to engage an audience likely to enter the electric vehicle market. They partnered with vendor Adform and their agency PHD Media to find a solution using digital audio advertising.

Adform implemented a cutting-edge omnichannel audio campaign on the TuneIn app, targeting existing electric vehicle owners. The solution successfully broadcast Volkswagen's ad for its new electric vehicles to this key audience. The results were measured in cars where the ad was played at least once, total audio plays, and listen-through-rate, demonstrating the campaign's effective reach and engagement.

Volkswagen Sweden