Case Study: Vodafone UK achieves incremental reach and conversions with Adform ID Fusion

Vodafone UK boosts incremental reach and conversions with Adform ID Fusion

Vodafone UK, a major telecommunications company, faced the challenge of reaching audiences individually after the deprecation of third-party cookies, particularly on browsers like Safari and Firefox. They sought an agnostic solution to work with multiple emerging alternative IDs. They partnered with their long-standing tech vendor, Adform, to address this using the Adform ID Fusion product.

Adform implemented its ID Fusion solution, which acts as a universal translator for various first-party IDs. This allowed Vodafone UK’s campaigns to effectively reach users on cookieless browsers. The results included incremental reach and conversions on Safari and Firefox, as well as a measurable increase in Return on Investment (ROI).

Vodafone UK