Case Study: Vodafone UK achieves incremental reach with Adform and Magnite CTV

Vodafone UK achieves 95% completion rate with Adform

Vodafone UK faced a unique market opportunity when a competitor discontinued its broadband service, creating a gap of consumers seeking a new provider. The challenge was to act swiftly and capture this audience. Partnering with Adform, Vodafone sought an innovative programmatic advertising solution to capitalize on this shift.

Adform implemented a targeted Connected TV (CTV) campaign using precise Nielsen data segments through the Magnite SSP. The solution delivered an impressive 95% completion rate and a highly efficient Cost-Per-Completed-View of $0.026. The campaign achieved significant incremental reach, engaging nearly half of its 227,000 unique users who were digital-only viewers, including key demographics previously unreachable through traditional TV.

Vodafone UK