Case Study: Vodafone Italy achieves a 28.5% sales increase with Adform's CTV campaign optimization

Vodafone Italy boosts sales 28.5% with Adform

Vodafone Italy sought to increase sales through an innovative connected TV (CTV) campaign that required high impact to drive conversions while avoiding media wastage. They partnered with Adform and its omnichannel programmatic platform to meet this challenge.

Adform implemented a solution using its DSP targeting to retarget website visitors who did not convert, while excluding devices on Vodafone's own network. This approach, supported by a managed service and CTV attribution analysis, allowed for continuous optimization. The campaign delivered a 28.5% sales uplift and exceeded all conversion targets for Vodafone Italy.

Vodafone Italy