Case Study: Vodafone Germany reduces its carbon footprint with Adform and Scope3

Vodafone Germany cuts banner ad emissions by 30% with Adform

The customer, Vodafone Germany, faced the challenge of reducing the carbon footprint of its digital banner campaigns while maintaining its cost per acquisition (CPA) performance. To address this, they partnered with the vendor Adform and utilized its Carbon Reduction feature, powered by Scope3 data.

Adform implemented a solution that used Scope3 reporting to identify high-emission domains. Their service team dynamically excluded the top 30% of emitting domains, a process repeated over four optimization cycles. This resulted in a lower carbon footprint, a reduction in grams of CO2 per thousand impressions, and a decrease in Cost Per Acquisition for Vodafone Germany.

Vodafone Germany