Case Study: Vodafone Germany achieves full-funnel campaign success with Adform’s CTV and ID Fusion solution

Vodafone Germany boosts views, clicks and conversions with Adform CTV retargeting

Vodafone Germany, a global telecom powerhouse, faced the challenge of retargeting users who had seen its Connected TV (CTV) ads in a cookieless environment. The non-clickable nature of TV screens made it difficult to engage these users further down the sales funnel for conversions. To solve this, Vodafone partnered with vendor Adform and its ID Fusion solution.

Adform's solution used ID Fusion to identify users from the same household who had seen the CTV ad and retarget them with online video and display ads. This approach significantly increased views, clicks, and conversions, allowing the campaign to fulfill its cost-per-order goal and achieve high viewability in the retargeting phase.

Vodafone Germany