Case Study: Vodafone Germany achieves benchmark-beating video campaign insights with Adform

Vodafone Germany boosts ad perception into the top 15% of market with Adform

Vodafone Germany, a leading global telecommunications company, needed to objectively A/B test two online video creatives in a competitive market to guide its investment decisions with reliable, data-backed insights. To address this challenge, they partnered with Adform and leveraged its integration with Happydemics for rigorous brand-lift measurement.

The solution implemented by Adform involved setting up a streamlined A/B test across its DSP and the Happydemics platform. This provided Vodafone with real-time, actionable insights that revealed clear differences in creative performance, empowering them to refine targeting and strategy. The results were benchmark-beating, including a significant uplift in ad perception, attribution, and clarity, ultimately boosting overall marketing effectiveness.

Vodafone Germany