Case Study: Valantic achieves stronger brand lift with Adform's CTV solution

Valantic boosts brand image, interest and consideration with Adform

valantic, an established but fast-growing agency, faced the challenge of proving that Connected TV (CTV) could deliver measurable brand impact for their tourism advertiser client, Ischgl, beyond just delivering impressions. They needed to validate CTV's role in an omnichannel strategy and demonstrate its effectiveness in a fragmented media landscape. They partnered with Adform for its local consulting expertise and single-platform omnichannel solution.

Adform implemented a targeted CTV campaign in Germany, utilizing a mix of local and global providers to reach the right audience. By integrating Happydemics Brand Lift studies, Adform delivered fast, data-backed insights that confirmed the campaign's success. The solution drove a strong uplift in brand image, interest, and consideration for Ischgl, conclusively demonstrating CTV's value and making it a key pillar in valantic's future media mix.

Valantic