Case Study: Transavia reduces CPA and ad fatigue with Adform ID Fusion

Transavia cuts CPA by 16% in Safari with Adform

Transavia, a low-cost airline, faced the challenge of effectively reaching high-value Safari users in France, a browser that blocks third-party cookies by default, without sacrificing its cost-per-acquisition (CPA) goals. To address this, their agency Agence79 partnered with Adform and utilized its ID Fusion solution to engage this cookieless audience.

Adform's ID Fusion enabled the campaign to scale across more than 40 first-party ID vendors while maintaining unified frequency control. This solution drove a 16% lower CPA in Safari compared to Chrome and found 6% incremental audiences. By preventing oversaturation, Adform helped Transavia avoid ad fatigue and media wastage, making the campaign more efficient and effective.

Transavia