Case Study: TINE reaches fitness audiences at the right workout moments with Adform

TINE reaches 80% of viewers in target group with Adform

The customer, TINE, Norway's largest dairy cooperative, faced a challenge in boosting brand awareness for its YT protein drink. While they knew their target audience of fitness enthusiasts was in gyms, Publicis needed a cost-effective way to reach this group with contextually relevant ads during actual workouts. They partnered with vendor Adform to address this.

Adform's solution utilized its integration with Dagens Media to display TINE's ads programmatically on Digital-out-of-Home (DOOH) screens inside gyms across Norway. Using available data and insights, Publicis, via Adform, precisely timed the ads for peak workout hours. The campaign successfully reached the primary target group in the middle of their training, with a high average screen attention rate. Due to these favorable outcomes, this DOOH strategy became a key component of TINE YT's digital strategy.

TINE