Case Study: tado boosts CTV campaign performance with Adform

Tado boosts CTV retargeting conversions with Adform

tado, a thermostat company, faced the challenge of proving its connected TV (CTV) campaign could drive performance and prospecting metrics, not just brand awareness. The company, along with its agency brandwebbing, partnered with vendor Adform to measure CTV's effectiveness across the entire marketing funnel and to find a way to retarget CTV viewers.

Adform implemented a data management platform (DMP) solution to collect IP addresses from users who watched the CTV ad. This allowed them to create a retargeting segment to reach those viewers on their other devices. The solution successfully proved the hypothesis, leading to a notable increase in conversions for tado and demonstrating that CTV can have a significant impact on performance.

Tado