Case Study: Skylink achieves 8.4× higher CTV retargeting reach with Adform ID Fusion

Skylink boosts CTV retargeting reach to 93.7% with Adform

The Czech DTH and OTT TV provider Skylink faced the challenge of siloed identities between connected TV (CTV) and online environments, which created a structural barrier to retargeting users exposed to its CTV ads. Seeking a privacy-safe way to connect CTV exposure to online engagement without losing scale, Skylink and its agency OMD Czech partnered with Adform to find a solution using the Adform platform and its ID Fusion feature.

Adform's solution established a Czech-market first by enabling first-party ID activation from CTV into the open web. By leveraging the Czech Ad ID integrated into Adform's ID Fusion graph, the vendor helped retarget a CTV-exposed audience. This approach expanded Skylink's online reach of that audience from 11.2% to 93.7%, an impressive 8.4x uplift that highlights the transformative impact of Adform's cross-channel identity integration.

Skylink