Case Study: Sazka transforms DOOH advertising with Adform

Sazka boosts DOOH reach with Adform in a campaign seen by hundreds ყოველდღay

Sazka, a leading lottery company in the Czech Republic, partnered with Adform to create an innovative digital out-of-home (DOOH) campaign. Their challenge was to leverage the growing DOOH channel to develop an outdoor advertisement that would seamlessly integrate with its urban surroundings and capture audience attention.

The solution, implemented by Adform in collaboration with DOOH partner Vision Thing, was a creatively designed billboard that perfectly mimicked the building it was mounted on before dramatically opening to reveal a fruit machine. This unique ad significantly boosted reach and impact by capturing the attention of hundreds of people daily in a high-traffic area. Adform's programmatic capabilities enabled this first-of-its-kind mapped DOOH campaign in the Czech Republic.

Sazka