Case Study: Santalucía boosts brand recall and preference with Adform-powered Spotify digital audio

Santalucia boosts brand preference by 5 points with Adform

Santalucía, a leading insurance provider in Spain, faced the challenge of reinforcing its brand positioning and building a deeper emotional connection with customers in a fragmented digital landscape. Their goal was to increase ad recall and brand preference while maintaining their warm and trustworthy identity. They partnered with the vendor Adform to implement a digital audio strategy on Spotify.

Adform activated a digital audio campaign on Spotify, leveraging music and podcast environments to reach audiences in moments of high attention. The solution combined emotional storytelling with precise targeting. The campaign delivered exceptional brand lift, outperforming benchmarks across all key metrics, including a significant increase in brand preference and ad recall uplift. Adform's technology and strategic support were credited for translating creative storytelling into these measurable outcomes.

Santalucia