Case Study: Sanipak achieves more efficient, high-performing video campaigns with Adform Dynamic Creative Optimization

Sanipak cuts video production costs by 25% with Adform

Sanipak, a leading FMCG player in Turkey, faced the challenge of launching a new paper towel range for its brand Selpak with distinct messages for different usage occasions. They needed a scalable way to deliver personalized video advertising without the high production costs and operational complexity of a traditional multi-creative setup. They turned to their long-term vendor, Adform, to utilize its Dynamic Creative Optimization with Dynamic Video Ads.

Adform's solution allowed Sanipak to use a single master template to dynamically create numerous video ad variations, which were then targeted to specific audiences using first- and third-party data. This approach reduced video production costs by 25% and significantly lowered the operational workload. The campaign outperformed benchmarks, achieving a 10.14% higher viewable rate and a lower vCPM compared to Sanipak's own averages, proving a more efficient and cost-effective video model.

Sanipak