Case Study: SalzburgerLand Tourismus achieves greater unique reach and CTR with Adform ID Fusion

SalzburgerLand Tourismus boosts unique users, video completions and CTR with Adform ID Fusion

SalzburgerLand Tourismus, a leading Austrian tourism organization, faced the challenge of accurately reaching its target audience and avoiding budget waste as the deprecation of third-party cookies limited its ability to identify users across browsers like Firefox and Safari. They partnered with Adform to measure the potential of its ID Fusion identity solution to increase net reach for their video campaigns.

Adform implemented its ID Fusion solution, which acts as a universal translator for various identifiers. For a proof of concept, they ran two identical video campaigns—one with ID Fusion and one without. The campaign using Adform's technology resulted in an uplift in unique users, an increase in unique video completions, and a higher click-through rate, successfully boosting efficiency and optimizing net reach.

SalzburgerLand Tourismus